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Frank Maggio |
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Frank Maggio is a St. Petersburg, Florida-based entrepreneur, author, and inventor.
Following a brief but intriguing brush with promotional contest history in the mid 1980’s, Maggio “retired” from Procter & Gamble in the late 1980’s, and went on to help found or co-create over 40 diversified enterprises and leading regional companies headquartered in the Tampa Bay region. Almost without exception, his endeavors focused on two primary fields: luxury waterfront development, and disruptive new media technology.
By 2005, Frank’s real estate ventures had generated over $250 million in residential and marina sales, gradually assembling one of the largest privately held luxury residential land portfolios in Florida. However, as the real estate cycle began to unravel nationally in 2006, Maggio’s various ventures began the divestment process, including projects initially slated to generate over $1.4 billion in product, once fully developed and completed.
Frank remains actively involved with several new media projects, stemming from his interest in “reactive” advertising, a category of media that he has pioneered and championed since the late 1980’s. His U.S. and Mexican patents for CRĀV® reactive advertising, combined with seven other U.S. patents accumulated in the TV and media ratings industry, formed the technology framework for several media ventures, starting in the early 2000’s. Among them was the ReacTV “reactive” cable TV network, and erinMedia, LLC, the first technology-based TV ratings company to be able to provide accurate second by second TV ratings for content – AND TV advertising.
In 2007, Maggio helped form 7.TV, LLC, a reactive media company focused primarily on reactive media players, reactive gaming, and new technology in the mobile phone arena. He currently serves as 7.TV’s CEO and Manager.
In addition to his business interests, Mr. Maggio is an occasional contributor to online publication Mediapost’s TV Board section. Frank continues to conduct ongoing research for Press Reset, a book he plans to publish in time for the 2012 Presidential elections.